Est. 2022 | Bringing you the confidence to standout.

Serving you with the latest trends, must have closet staples & gift ideas for the women in your lives. Encouraging every body, every age, every color, & every size to go from fitting in to standing out because you're outstanding & your style should be too.


Welcome to your new favorite shopping spot. I am Rebecca Carlyle, owner of Standout & Co. in Rock Rapids, IA. I am a full-time wedding & event planner + stay at home momma to my two beautiful girls. I have a love for fashion & design & am a supporter of the self-love club! Bringing affordable & adorable options to our small town for all kinds & raising my girls up to love themselves is my biggest "why"! Thank you for loving on my small business. I can't wait to serve you!


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  • ★★★★★

    Standout Boutique is amazing! One of the few boutiques I have been able to find plus size clothing that is cute, fits great, good quality, AND reasonably priced! You can't go wrong here! Check them out ASAP!

  • ★★★★★

    Hands down the best small town boutique! Steph and Becca are beyond accommodating with pickup, deliveries, & shipping. They do it all at no extra charge. Not only do you get adorable clothing, but at a beyond reasonable price. If you get a chance to stop in or shop online do it. You won't regret it.

    - ALISSA 
  • ★★★★★

    Fun, affordable and stylish clothes for about every size. The ladies are great and helpful. I enjoy having a place like this to shop in town. Thanks Rebecca & Steph and team!

    - LISA